Using a topical map to optimize local SEO allows businesses to reach an extensive customer base efficiently.
Firstly, it's pivotal to understand what we mean by a 'topical map'. Simply put, a topical map is a linked network of related topics or keywords that support SEO by structuring your website content more effectively.
A topical map works best when it caters directly to the common search phrases used by your target audience. Using this knowledge, topic clusters can be developed around high-performing keywords to boost organic traffic.
So, how do you start? Keyword research is the first thing on the agenda. Identify high-volume, low-competition keywords related to your business or services using resources like Google Keyword Planner or SEMRush.
After conducting get more info appropriate keyword research, the next step is to build topic clusters centered around the primary keyword on each page. Each secondary keyword will become its own separate sub-topic, all combined and interlinked to direct back to the pillar content.
Including a topical map as part of your local SEO strategy offers various benefits. It organizes site content in a way that makes it easier for search engine algorithms to determine relevance, leading to more frequent appearances in search results and higher traffic.
In summary, a well-designed topical map can greatly boost your local SEO efforts and result in a more user-friendly website.